Rochelle Norman

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Frontend Developer

Buildingdigital
experiences

I specialize in creating thoughtful, user-centered interfaces that balance simplicity with functionality. Currently focused on React, TypeScript, and modern web technologies.

Get in touch
rochelle-portfolio.dev
rochelle@dev: ~$ npm run skills
Initializing frontend stack...
Loading frameworks...
Ready to build amazing experiences
Current expertise:
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Selected
Projects

Belstaff website

Belstaff

Svelte
TypeScript

Belstaff

Svelte
TypeScript
GraphQL
Headless CMS
GSAP
Shopify

Led the rebuild of Belstaff’s e-commerce experience: migrated to a headless stack, integrated Shopify checkout/redirects, built GSAP-driven UI components, and implemented robust SEO (meta tags, redirects, structured data).

White Cube website

White Cube

React
AWS

White Cube

React
AWS
REST APIs
SQL

Took over the build of internal inventory platform for a global art gallery: artwork and invoice management, warehouse transfers, and client CRM. Built React front end, REST API layer, and SQL data models deployed on AWS.

Tom Dixon site

Tom Dixon

Svelte
TypeScript

Tom Dixon

Svelte
TypeScript
GraphQL
Headless CMS

Delivered a headless e-commerce front end for designer Tom Dixon at SOON_: implemented our in-house SOON_CMS, built modular Svelte components, and optimised performance and content workflows.

Genii Logistics

Genii Logistics

Next.js
TypeScript

Genii Logistics

Next.js
TypeScript
Sanity
GraphQL
Upstash
Storybook

Brand site for a logistics company: I set up a Next.js/GraphQL stack, modelled content in Sanity for client editing, and built a reusable component library in Storybook. Implemented caching/queues with Upstash.

Pixel-perfect, purpose-driven

I design and build accessible (WCAG-compliant) front ends with an obsession for detail. From scalable headless Shopify setups to Liquid templates and large scale user centric products, I work across stacks to create modern interfaces

Your narrative, engineered

I turn brand narratives into interactive products. Clear UX, modular systems, and thoughtful motion design ensure your story isn’t just told it’s experienced in every pixel and micro-interaction.